Tonight's the Battle of the Cheetah's! Five teams of young professionals are battling to win. Food security is the topic. How can we improve food security, or how can we solve the hunger problem?
In only a few weeks they's come up with a concept an worked on their network to win. A few weeks ago I saw them doing their elevator pitch at the 40th anniversary of NCDO. The Queen was there; I wonder what she thought.
My favourite team is team Echte Prijs. They worked on the real price for food. All the teams are very creative, some also have a great idea, but I think Echte Prijs is the most realistic. Here's why.
RiskyFoodz has a charming idea to get rid of the ridiculous rules regarding the shelf life of food. With good visuals and a good story they try to convince people to eat raw cheese, or any other product. To think about how ridiculous it is to throw away food because the date on the package tells you to do so. They have a great pay-off: you might die! It's a good statement, and they will score high I guess. City Framing is about urban farming. In big high-rise buildings. Indoors, with artificial light. The idea that we need to become much more creative in finding new ways and places to grow food is good, but the artificiality is not very appealing. Food2 is also about shelf life. Of tomatoes. The evening before the perishability of tomatoes is due to end they want to take out all the tomatoes and make them into sauce. Nice, but we are not going to solve the real food problems by just saving tomatoes. Let alone the extra transport that's needed.
Made in Holland is another candidate for victory I guess. A charming presentation and a innovative idea. To make sure every human being not only gets enough food but also enough nutrition we need to think about new ways of nutrients. Maggots and locusts are a wonderful source of proteins. Easy to grow, and with 10 kilo's of feed you get 9 kilo's of food whereas for meat you only get 1 kilo of food out of 10 kilo's of feed. And maggots and locusts can be very nice and crispy. A wonderful idea, and the food of the future. Just a little too early I guess. I'm talking about this topic in my circle, and most people are still shivering when they think about it. This is a matter of time. You know; early adapters, followers, laggards... The so-called cultural creatives will be positive, but the rest of the western world is not ready yet. So that's why I think Echte Prijs is the best candidate at this moment. People don't realise what food actually costs. How can a chicken in the supermarket be so cheap, how can green beans pop up in our shops from Ethiopia while in the country itself there's hardly enough? Knowledge creates responsibility, so I truly believe we need to make people know about their purchases. And not just wit food but also with clothes and other items. If we can make food more fair, it will be easier to divide the food fairly. producers around the world will get better prices, and not just those who are subsidised by western governments.
So we'll see, I'm curious and I'll be watching!